DREAM11
Headquarters
Type	Sports
Industry	Fantasy sports
Founded	2008
Founders	Harsh Jain & Bhavit Sheth
Area served	India
Owners	Dream Sports
542 (August 2020)
Parent	Dream Sports^[1]^[2]
Website	www.dream11.com

Dream11 is an Indian fantasy sports platform^[3] that allows users to play fantasy cricket, hockey, football, kabaddi, and basketball.^[4]^[5] In April 2019, Dream11 became the first Indian gaming company to enter the 'Unicorn Club'.^[6]

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History[edit]

Dream11 was co-founded by Harsh Jain & Bhavit Sheth in 2008.^[7]^[8]^[9]^[10] In 2012, they introduced freemium fantasy sports in India for cricket fans.^[10] In 2014, the company reported 1 million registered users, which grew to 2 million in 2016 and to 45 million in 2018.^[11]^[12] In April 2019, Steadview Capital completed secondary investment in Dream11. Apart from Steadview, Dream11's investors included Kalaari Capital, Think Investments, Multiples Equity and Tencent.^[6]

Legality[edit]

In 2017, a case was registered against the company in an Indian High Court. The court, in its ruling, stated that playing the Dream11 game involves superior knowledge, judgement and attention. The Court also held that 'the element of skill' had a predominant influence on the outcome of the Dream11 game. However, the law does not allow fantasy sports in a few Indian states like Assam, Odisha and Telangana^[13] and Andhra Pradesh.^[14] A challenge to this judgement was filed with the Supreme Court of India, which dismissed the appeal.^[15] The judgement provided legality to the company and allowed them to run their operations throughout the country.^[16]

Despite it being adjudged to be a 'game of skill', experts believe that the company operates in the country's regulatory 'grey area'.^[17]^[18] Dream11 is not available on the Google Play store for Android devices as Google does not allow apps that run cash contests.^[19]^[20]

Partnerships[edit]

On 18 August 2020 Dream11 won the rights for the 2020 Indian Premier League sponsorship for ₹ 2.22 billion after technology company Vivo pulled out for a year.^[21]In August 2020, The Board of Control for Cricket in India (BCCI), announced Dream11 as the Official Partner for the Indian Premier League.Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.

In October 2019, New Zealand Cricket (NZC) announced Dream11 as the title sponsor for the Super Smash domestic Twenty20 competition.^[22] In January 2021, this partnership was extended for another six years until 2026.^[23]

In 2018, Dream11 announced its partnership with ICC (International Cricket Council),^[24]Pro Kabaddi League,^[25]International Hockey Federation (FIH),^[26]WBBL and BBL.^[27] In 2018, through the above partnership, Dream11 introduced two new games on their platform viz., Kabaddi and Hockey.

In 2017, the company partnered with three leagues within cricket, football and basketball. Dream11 became the Official Fantasy Partner for Hero Caribbean Premier League, Hero Indian Super League and US professional basketball league National Basketball Association (NBA).^[3] Later in the year, they partnered with the Indian Super League as their official Fantasy Football Partner.^[28]^[29] In November 2017, the NBA, launched a fantasy basketball game in association with Dream11 and launched their official NBA fantasy game on their platform.^[30]^[31]

Brand ambassadors[edit]

Cricketer Mahendra Singh Dhoni is the brand ambassador of Dream11 and launched the “Dimaag se Dhoni” media campaign during the 2018 Indian Premier League.^[32] The company had first signed commentator Harsha Bhogle as their brand ambassador in 2017.^[33] For 2019 IPL, Dream11 signed up seven cricketers and partnered with seven Indian Premier League franchise as part of its multi-channel marketing campaign.^[34]

Format[edit]

Dream11 provides a fantasy gaming platform for multiple sports such as cricket, football, basketball, kabaddi, hockey, volleyball, handball and baseball. It is an online game where users create a virtual team of real-life players and earn points based on the performances of these players in real matches.^[35] A user who scores the maximum points in their joined contests attains the first rank on the leader-board. Dream11 offers free and paid contests. A user has to pay a certain fee to join a contest and can win real cash.^[36] To participate in a Dream11 game, a user must be at least 18 years old and needs to get their profile verified using their PAN.

References[edit]

^Laghate, Gaurav. 'Dream Sports' FanCode launches fan merchandise store' – via The Economic Times.
^James, Nandana. 'Dream11 is a proud homegrown brand, says Harsh Jain'. @businessline.
^ ^a^bGooptu, Biswarup (2018-04-19). 'Internet giant Tencent in advanced talks to invest $100 million in Dream11'. The Economic Times. Retrieved 2018-04-24.
^'How to setup your Dream11 app and earn money during this IPL 2018'. The Indian Express. 2018-04-13. Retrieved 2018-04-24.
^'FoxyMoron bags the digital mandate For Dream11 - ET BrandEquity'. ETBrandEquity.com. Retrieved 2018-04-24.
^ ^a^b'Steadview investment catapults Dream11 into Unicorn league'. ETtech.com. Retrieved 2019-04-10.
^www.tofler.in. 'Dream11 Gaming Zone Llp - Check Registration & Partner Details Online'. Tofler. Retrieved 2021-01-29.
^'Fantasy sports unicorn Dream11 raises $225 million: Details here'. Yahoo. Retrieved 2021-01-29.
^'Create a dream team'. Bangalore Mirror. January 28, 2010. Retrieved 2021-01-29.
^ ^a^bVaidya, Jaideep. 'Game of skill in a regulatory grey area: How Dream 11

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